Adcounty Media India SME IPO
ListedBSE SMEOpens 27 June 2025Closes 1 July 2025
Adcounty Media is a BrandTech company providing end-to-end solutions to brands, focusing on digital advertising and marketing. The company offers mobile apps, a programmatic tool called Bidcounty, and comprehensive…
Adcounty Media is a BrandTech company providing end-to-end solutions to brands, focusing on digital advertising and marketing. The company offers mobile apps, a programmatic tool called Bidcounty, and comprehensive branding campaign services. Their services include Programmatic Advertising and Search Engine Optimization (SEO) to boost organic traffic, social media marketing for brand awareness, and performance-based campaigns such as Pay Per Click (PPC), Cost Per Acquisition (CPA), Cost Per Sale (CPS), Cost Per Lead (CPL), and Cost Per Install (CPI) to aid sales, lead generation, user acquisition, and re-targeting.
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Key ratios
As per RHP / filingsTimeline
IPO Opens
27 Jun
IPO Closes
1 Jul
Allotment
2 Jul
Listing
4 Jul
IPO Timeline & Listing Details
| Event | Date |
|---|---|
| IPO Open Date | 27 June 2025 |
| IPO Close Date | 1 July 2025 |
| Allotment Date | 2 July 2025 |
| Listing Date | 4 July 2025 |
Investment Categories
| Category | Lots | Amount |
|---|---|---|
Individual | 2 | ₹2,72,000 |
SHNI (Min) | 3 | ₹4,08,000 |
SHNI (Max) | 7 | ₹9,52,000 |
BHNIAbove ₹10,00,000 | 8 | ₹10,88,000 |
IPO Objectives
- To meet out the Capital Expenditure requirements of the Company.
- To meet out the Working Capital requirements of the Company.
- To meet out the expenses for Unidentified Acquisition of the Company and General Corporate Purposes.
- To meet out the Issue Expenses.
Strengths
- Growth-driven, global customer base across almost 47 countries, indicating a strong international presence and diversified revenue streams.
- Utilizes a blend of technology (Adtech platforms like Bidcounty), market research, and data analytics to produce successful advertising campaigns, ensuring data-driven strategies for clients.
- Qualified and experienced management and Key Management Personnel (KMP) with expertise in the digital advertising and marketing domain.
- Comprehensive service offerings covering both Advertising Technology (Adtech) and Digital Marketing, providing end-to-end solutions for brands.
- Strategic collaborations with leading players like Sharechat, Zepto, Fi.Money, and media agencies such as GroupM and Publicis Media India, enhancing market reach and credibility.
Weaknesses
- High customer concentration: The company derives a significant portion of its revenue from a limited number of top clients (the top five customers contributed over 60% of revenue in FY24), making it vulnerable to the loss of any major client or changes in their advertising budgets.
- Dependence on third-party digital platforms and technologies (e.g., Google, Facebook) for advertising, which means changes in their policies, algorithms, or pricing could adversely impact the company's business.
- Highly competitive and fragmented digital advertising market with numerous established players and new entrants, leading to intense pricing pressures and challenges in maintaining market share.
- Rapidly evolving technology and changing consumer behavior in the digital space require continuous investment in R&D and adaptation of services, posing a risk of technological obsolescence if the company fails to keep pace.
- While revenue and PAT grew for FY25, the revenue actually declined by 19.39% from FY23 to FY24, raising concerns about consistent performance and potential volatility.
Financial Performance
| Period Ended | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 | 31 Mar 2022 |
|---|---|---|---|---|
| Assets (₹ Cr.) | 47.92 | 29.51 | 26.84 | 11.96 |
| Revenue (₹ Cr.) | 69.58 | 43.24 | 53.64 | 21.05 |
| PAT (₹ Cr.) | 13.75 | 8.28 | 7.64 | 1.7 |
| Net Worth (₹ Cr.) | 37.9 | 20.27 | 11.92 | 4.28 |
Peer Comparison
| Company | P/B Ratio | P/E Ratio | RONW (%) | Net Worth (₹ Cr.) |
|---|---|---|---|---|
| Adcounty Media India | 3.71 | 13.91 | 47.28% | 37.9 |
| Affle (india) Ltd | 9.54 | 73.61 | 12.96% | 2,498 |
| Daps Advertising Ltd | 0.76 | 10.69 | 7.08% | 15.66 |
Subscription Details
Daily Bids Status
| Category | Day 1 | Day 2 | Day 3 |
|---|---|---|---|
| QIB | 2.51x | 2.65x | 137.33x |
| NII | 0.92x | 8.45x | 555.46x |
| RII | 2.59x | 19.78x | 225.4x |
| Total | 2.21x | 12.46x | 271.02x |
Overall Subscription Statistics
| Category | Shares Offered | Shares Bid | Bid Amount (₹ Cr) |
|---|---|---|---|
| QIB | 11,24,800 | 15,44,73,600 | 1,313.03 |
| NII | 8,44,800 | 46,92,56,000 | 3,988.68 |
| RII | 19,71,200 | 44,43,12,000 | 3,776.65 |
| Total | 39,40,800 | 1,06,80,41,600 | 9,078.35 |
Company Details
- Adcounty Media India Limited
- First Floor, D-41, Patrakar Colony, Near Jawahar Nagar Moti Dungri Vistar Yojna, Raja Park, Jaipur, Rajasthan-302004, India
- + 91 7877623083
- cs@adcountymedia.com
- http://www.adcountymedia.com/
Registrar Details
- Skyline Financial Services Private Ltd
- 02228511022
- compliances@skylinerta.com
- https://www.skylinerta.com/ipo.php
Frequently Asked Questions
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Sources
We match Adcounty Media India SME IPO IPO numbers with official sources. For final dates and allotment results, double-check the registrar or exchange.
- SEBIRules for IPO allotment and disclosures in India
- NSEExchange notices, bidding data, and listing updates
- BSEExchange notices and IPO allotment check tools
- RHP / Offer DocumentCheck the company RHP on NSE/BSE or the IPO detail page
- Skyline Financial Services Private LtdOfficial site to check allotment status for this IPO
Also read our Editorial Policy, How GMP is calculated, How allotment chances work, and IPO fund allocation.
Reviewed by
Dinesh Agrawal · Lead IPO Analyst
15+ years in Indian markets and IPO research. He reviews IPO dates and key details before they go live.