Cash Ur Drive Marketing SME: Check IPO Date, Live Subscription and Key Details
Cash Ur Drive Marketing Limited, incorporated in July 2009, is a prominent Out of Home (OOH) advertising company offering a diverse range of advertising solutions. Their services encompass Transit Media (e.g., bus branding, cab branding, fleet branding, advertisements on EV Vehicles, auto hood graphics), Outdoor Media (e.g., Billboards/Hoardings, Digital Wall Painting, Free Standing Panels, Digital Screens), Print Media, and Digital Media Services. The company operates on two key business models: 'Trade Media' (acquiring ad space on a fixed-fee, per-use basis) and 'Exclusive Media' (acquiring advertising rights directly from media owners or through government tenders for longer durations).
Key Metrics
Check Live GMP
Timeline
IPO Opens
31 Jul
IPO Closes
4 Aug
Allotment
5 Aug
Listing
7 Aug
IPO Objectives
- Investment in Technology (upgradation of IT infrastructure and new software).
- Capital expenditure (setting up an in-house printing facility).
- Funding the Working Capital requirement.
- General Corporate Purposes.
Strengths
- They're smartly expanding into the growing EV market by putting ads on charging stations and battery swap points.
- The company has secured long-term, exclusive advertising rights on a large fleet of cabs, e-buses, and EV spots, guaranteeing future ad space.
- They offer a wide range of advertising solutions, including transit, outdoor, print, and digital media, serving many different clients.
- They've shown really strong financial growth, with revenue up 45% and profits up 92% in the last year, proving they operate very efficiently.
- The company has very low debt, which gives them lots of financial freedom for future expansion, and they have an experienced management team.
Weaknesses
- They've had negative cash flow from their main operations recently, which raises questions about their ability to fund growth from within.
- There are some legal and financial risks from pending lawsuits and potential liabilities that could impact them later.
- Most of their income comes from traditional outdoor and transit advertising, making them vulnerable if those specific markets face difficulties.
- They operate in a very crowded and competitive advertising industry, which can make it hard to maintain good pricing and profit margins.
- The company is exposed to changes in advertising laws and urban planning rules, which could limit where and how they can place ads.
Financial Performance
| Period Ended | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|
| Assets (₹ Cr.) | 94.39 | 93.36 | 76.33 |
| Revenue (₹ Cr.) | 142.18 | 97.77 | 81.31 |
| PAT (₹ Cr.) | 17.68 | 9.22 | 5.15 |
| Net Worth (₹ Cr.) | 55.98 | 23.59 | 14.37 |
Peer Comparison
| Company | P/B Ratio | P/E Ratio | RONW (%) | Net Worth (₹ Cr.) |
|---|---|---|---|---|
| Cash Ur Drive Marketing | 6.61 | 12.98 | 44.43 | 55.98 |
| Daps Advertising Ltd | 0.67 | 9.46 | 7.08 | 15.66 |
| Bright Outdoor Media Ltd | 5.06 | 43.47 | 11.65 | 146 |
Subscription Details
Daily Bids Status
| Date | Day 1 | Day 2 |
|---|---|---|
| QIB | 3.51x | 3.51x |
| NII | 0.11x | 0.10x |
| S-HNI | 0.18x | 0.63x |
| B-HNI | 0.05x | 0.26x |
| RII | 0.60x | 1.49x |
| Total | 1.32x | 1.77x |
Overall Subscription Statistics
| Category | Shares Offered | Shares Bid | Bid Amount (₹ Cr) |
|---|---|---|---|
| QIB | 8,82,000 | 30,95,000 | 40.24 |
| NII | 6,63,000 | 65,000 | 0.84 |
| Small NII | 2,19,000 | 1,39,000 | 1.81 |
| Big NII | 7,03,000 | 1,85,000 | 2.40 |
| RII | 15,50,000 | 23,10,000 | 30.03 |
| Total | 30,95,000 | 54,70,000 | 71.11 |
Company Details
- 4th Floor, SCO 0032, Sector-17C, Chandigarh, Chandigarh-160017
- +91 7011293001
- cs@cashurdrive.net
- https://www.cashurdrive.com/
Registrar Details
- Bigshare Services Pvt Ltd
- +91-22-6263 8200
- ipo@bigshareonline.com
- https://ipo.bigshareonline.com/IPO_Status.html