Cash Ur Drive Marketing SME: Check IPO Date, Live Subscription and Key Details
Cash Ur Drive Marketing Limited, incorporated in July 2009, is a prominent Out of Home (OOH) advertising company offering a diverse range of advertising solutions. Their services encompass Transit Media (e.g., bus branding, cab branding, fleet branding, advertisements on EV Vehicles, auto hood graphics), Outdoor Media (e.g., Billboards/Hoardings, Digital Wall Painting, Free Standing Panels, Digital Screens), Print Media, and Digital Media Services. The company operates on two key business models: 'Trade Media' (acquiring ad space on a fixed-fee, per-use basis) and 'Exclusive Media' (acquiring advertising rights directly from media owners or through government tenders for longer durations).
Price Range
₹123.00-130.00
Issue Size
₹57.42 Cr
Lot Size
1,000 shares
IPO Type
NSE SME
GMP
₹34(+26.15%)
Est. Listing Price
₹164
Estimate Profit
₹68,000
Retail Portion
-
Key Metrics
Check Live GMPGMPFace Value
₹10
EPS
10.02
P/E Ratio
12.98
RoNW
44.43%
ROE
44.43%
Debt to Equity
0.003
Advertisement
Timeline
IPO Opens
31 Jul
IPO Closes
4 Aug
Allotment
5 Aug
Listing
7 Aug
IPO Timeline & Listing Details
| Event | Date | Details |
|---|---|---|
| IPO Open Date | 31 July 2025 | Subscription starts |
| IPO Close Date | 4 August 2025 | Subscription ends |
| Allotment Date | 5 August 2025 | Allotment |
| Listing Date | 7 August 2025 | Listing |
Investment Categories
| Category | Lots | Amount |
|---|---|---|
Individual | 2 | ₹2,60,000 |
SHNI (Min) | 3 | ₹3,90,000 |
SHNI (Max) | 7 | ₹9,10,000 |
BHNIAbove ₹10,00,000 | 8 | ₹10,40,000 |
IPO Objectives
- Investment in Technology (upgradation of IT infrastructure and new software).
- Capital expenditure (setting up an in-house printing facility).
- Funding the Working Capital requirement.
- General Corporate Purposes.
Strengths
- They're smartly expanding into the growing EV market by putting ads on charging stations and battery swap points.
- The company has secured long-term, exclusive advertising rights on a large fleet of cabs, e-buses, and EV spots, guaranteeing future ad space.
- They offer a wide range of advertising solutions, including transit, outdoor, print, and digital media, serving many different clients.
- They've shown really strong financial growth, with revenue up 45% and profits up 92% in the last year, proving they operate very efficiently.
- The company has very low debt, which gives them lots of financial freedom for future expansion, and they have an experienced management team.
Weaknesses
- They've had negative cash flow from their main operations recently, which raises questions about their ability to fund growth from within.
- There are some legal and financial risks from pending lawsuits and potential liabilities that could impact them later.
- Most of their income comes from traditional outdoor and transit advertising, making them vulnerable if those specific markets face difficulties.
- They operate in a very crowded and competitive advertising industry, which can make it hard to maintain good pricing and profit margins.
- The company is exposed to changes in advertising laws and urban planning rules, which could limit where and how they can place ads.
Advertisement
Financial Performance
| Period Ended | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|
| Assets (₹ Cr.) | 94.39 | 93.36 | 76.33 |
| Revenue (₹ Cr.) | 142.18 | 97.77 | 81.31 |
| PAT (₹ Cr.) | 17.68 | 9.22 | 5.15 |
| Net Worth (₹ Cr.) | 55.98 | 23.59 | 14.37 |
Peer Comparison
| Company | P/B Ratio | P/E Ratio | RONW (%) | Net Worth (₹ Cr.) |
|---|---|---|---|---|
| Cash Ur Drive Marketing | 6.61 | 12.98 | 44.43% | 55.98 |
| Daps Advertising Ltd | 0.67 | 9.46 | 7.08% | 15.66 |
| Bright Outdoor Media Ltd | 5.06 | 43.47 | 11.65% | 146 |
Subscription Details
Daily Bids Status
| Category | Day 1 | Day 2 | Day 3 |
|---|---|---|---|
| QIB | 3.51x | 3.51x | 76.19x |
| NII | 0.11x | 0.1x | 135.23x |
| S-HNI | 0.18x | 0.63x | 84.17x |
| B-HNI | 0.05x | 0.26x | 160.41x |
| RII | 0.6x | 1.49x | 62.41x |
| Total | 1.32x | 1.77x | 81.93x |
Overall Subscription Statistics
| Category | Shares Offered | Shares Bid | Bid Amount (₹ Cr) |
|---|---|---|---|
| QIB | 8,82,000 | 6,72,02,000 | 873.63 |
| NII | 6,63,000 | 8,96,57,000 | 1,165.54 |
| Small NII | 2,19,000 | 1,84,33,000 | 239.63 |
| Big NII | 4,44,000 | 7,12,24,000 | 925.91 |
| RII | 15,50,000 | 9,67,28,000 | 1,257.46 |
| Total | 30,95,000 | 25,35,87,000 | 3,296.63 |
Advertisement
Company Details
- Cash Ur Drive Marketing Ltd.
- 4th Floor, SCO 0032, Sector-17C, Chandigarh, Chandigarh-160017
- +91 7011293001
- cs@cashurdrive.net
- https://www.cashurdrive.com/
Registrar Details
- Bigshare Services Pvt Ltd
- +91-22-6263 8200
- ipo@bigshareonline.com
- https://ipo.bigshareonline.com/IPO_Status.html
Loading comments...