Umiya Mobile SME: Check IPO Date, Live Subscription and Key Details
Umiya Mobile Limited, incorporated in December 2012, is a multi-brand retail company specializing in smartphones, mobile accessories, and consumer durable electronic products. Its product range includes the latest smartphones from leading brands such as Apple, Samsung, Realme, Xiaomi, Oppo, Vivo, Motorola, Google Pixel, and Infinix. They also offer consumer electronics like Smart TVs, Air Conditioners, Refrigerators, and Coolers from brands like Sony, LG, Panasonic, and Godrej. Umiya Mobile operates on a multi-brand retail model, claiming to provide small vendors the opportunity to sell products under various brand names, including Umiya, My Phone, and Phone Plus, without significant upfront costs, upon meeting certain criteria.
Min Investment
₹132000
Price Range
₹66.00
Issue Size
₹23.63 Cr
IPO Type
BSE SME
Key Metrics
Check Live GMP
Face Value
₹10
EPS
3.98
P/E Ratio
16.57
RoNW
40.51%
ROE
50.79%
Debt to Equity
1.69
Timeline
IPO Opens
28 Jul
IPO Closes
30 Jul
Allotment
31 Jul
Listing
4 Aug
IPO Objectives
- Repayment or prepayment, in full or in part, of borrowings availed by the Company from banks and financial institutions.
- General corporate purposes.
Strengths
- Multi-Brand Retailing and Partnership Opportunities: Offers a wide range of smartphones and consumer electronics from leading global brands, appealing to diverse customer segments.
- Widespread distribution network: Operates 154 stores in Gujarat and 52 in Maharashtra, with a mix of owned and retail outlets, ensuring broad geographic presence and customer accessibility.
- Experienced Promoters and Management Team: The promoters have over 31 years of experience in the financial services industry, contributing to business growth and customer relations.
- Strategic location and facilities: Retail stores are strategically located in high-traffic, easily accessible areas, enhancing customer experience and driving footfall.
- Strong financial growth: Revenue increased by 33% and profit after tax (PAT) rose sharply by 141% between FY24 and FY25, indicating strong operational performance.
Weaknesses
- High revenue concentration: The majority of revenue (94.44% in Fiscal 2024) comes from mobile phone sales, making the company vulnerable to shifts in this specific product segment or intense competition within it.
- High debt-to-equity ratio (1.69 in FY25) and increasing total borrowings (₹23.60 crore in FY25), indicating significant financial leverage and potential impact on profitability due to interest expenses.
- Declining reserves and surplus: Reserves and surplus decreased from ₹7.77 crore in FY24 to ₹3.53 crore in FY25, which might raise concerns about financial cushion and internal capital generation.
- Highly competitive market: Operates in a very competitive multi-brand retail sector for mobile phones and consumer electronics, which can lead to pricing pressures and impact profit margins.
- Dependence on third-party brands and manufacturers: The company's success is tied to the availability, pricing, and popularity of products from leading brands like Apple, Samsung, and Xiaomi. Any changes in relationships or supply could impact business.
Financial Performance
| Period Ended | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|
| Assets (₹ Cr.) | 105.23 | 66.74 | 53.4 |
| Revenue (₹ Cr.) | 601.28 | 451.58 | 333.54 |
| PAT (₹ Cr.) | 5.66 | 2.35 | 0.18 |
| Net Worth (₹ Cr.) | 13.98 | 8.32 | 5.97 |
Peer Comparison
| Company | P/B Ratio | P/E Ratio | RONW (%) | Net Worth (₹ Cr.) |
|---|---|---|---|---|
| Umiya Mobile | 4.93 | 16.57 | 50.79 | 13.98 |
| Bhatia Communications | 3.58 | 20.63 | 15.6 | 88.57 |
| Fonebox Retail | 2.6 | 19.75 | 13.18 | 29.95 |
Subscription Details
Daily Bids Status
| Date | Day 1 | Day 2 | Day 3 |
|---|---|---|---|
| NII | 0.12x | 1.03x | 2.44x |
| RII | 0.16x | 0.40x | 2.61x |
| Total | 0.14x | 0.72x | 2.57x |
Overall Subscription Statistics
| Category | Shares Offered | Shares Bid | Bid Amount (₹ Cr) |
|---|---|---|---|
| NII | 17,90,000 | 43,74,000 | 28.87 |
| RII | 17,90,000 | 46,76,000 | 30.86 |
| Total | 35,80,000 | 91,94,000 | 60.68 |
Company Details
- Plot No. 3, Ward No. 7, C.S. No. 5805, Vhora Aghat NR PDM COM. Collage, Opp. Lathiya Motors, Gondal Road, Rajkot - 360004
- +91 73593 39209
- investors@umiyamobile.in
- http://www.umiyamobile.com/
Registrar Details
- Bigshare Services Pvt Ltd
- +91-22-6263 8200
- ipo@bigshareonline.com
- https://ipo.bigshareonline.com/IPO_Status.html