Urban Co. IPO: Check IPO Date, Live Subscription and Key Details
Urban Co. is a technology-driven online service marketplace founded in 2014. The company offers a multi-category, hyperlocal platform that connects consumers with trained service professionals for a wide range of on-demand home and beauty services, such as cleaning, pest control, plumbing, carpentry, and massage therapy. It also sells products like water purifiers and electronic door locks under its 'Native' brand. The company operates in 51 cities globally, with a presence in India, the UAE, and Singapore. As of June 30, 2025, it had 54,347 monthly active service professionals on its platform. The company's business model benefits from network effects and a focus on building a trusted brand and consumer loyalty.
Price Range
₹98.00-103.00
Issue Size
1,900
Lot Size
145 shares
IPO Type
Mainboard
GMP
₹43(+41.75%)
Est. Listing Price
₹146
Invisible
-
Invisible
-
Key Metrics
Check Live GMP
Face Value
₹1
EPS
1.67
P/E Ratio
61.68
RoNW
13.46%
ROE
13.46%
Timeline
IPO Opens
10 Sept
IPO Closes
12 Sept
Allotment
15 Sept
Listing
17 Sept
IPO Timeline & Listing Details
| Event | Date | Details |
|---|---|---|
| IPO Open Date | 10 September 2025 | Subscription starts |
| IPO Close Date | 12 September 2025 | Subscription ends |
| Allotment Date | 15 September 2025 | Allotment |
| Listing Date | 17 September 2025 | Listing |
Investment Categories
| Category | Lots | Amount |
|---|---|---|
Retail (Min) | 1 | ₹14,935 |
Retail (Max)Just less than ₹2,00,000 | 13 | ₹1,94,155 |
SHNI (Min)Just above ₹2,00,000 | 14 | ₹2,09,090 |
SHNI (Max)Below ₹10,00,000 | 66 | ₹9,85,710 |
BHNIAbove ₹10,00,000 | 67 | ₹10,00,645 |
IPO Objectives
- Expenditure for new technology development and cloud infrastructure.
- Expenditure for lease payments for the offices.
- Expenditure towards marketing activities.
- General corporate purposes.
Strengths
- The company is a multi-category, hyperlocal home services marketplace that benefits from strong network effects, with a huge consumer base of over 6.78 million in FY25.
- It's an established brand that consumers trust, with a focus on quality and in-house training for its service professionals.
- The company has shown a significant financial turnaround, moving from a consolidated loss in FY24 to a profit of ₹239.77 crore in FY25—its first full year of profit ever.
- It has strong innovation and product development capabilities, even launching its own line of products like water purifiers under the 'Native' brand.
- The company has improved its consumer retention and uses a robust technology platform to power its service delivery and growth.
Weaknesses
- The IPO is considered to have a high valuation, priced at up to 62 times its P/E multiple and nearly 12 times its sales, which may limit listing gains and is better suited for long-term investors.
- Historically, the company has had a record of net losses and negative operating cash flows, which raises questions about its long-term profitability and sustainability.
- It has high cost structures, especially due to expenses for onboarding, training, and marketing, which can put pressure on its margins.
- The company's success depends on the quality and retention of its service professionals, and high attrition or dissatisfaction could impact service quality and customer trust.
- It faces the risk of disintermediation, where consumers and professionals bypass the platform to work directly, and is also vulnerable to regulatory changes in the gig economy.
Financial Performance
| Period Ended | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|
| Assets (₹ Cr.) | 2,200.64 | 1,638.65 | 1,631.22 |
| Revenue (₹ Cr.) | 1,260.68 | 927.99 | 726.24 |
| PAT (₹ Cr.) | 239.77 | -92.77 | -312.48 |
| Net Worth (₹ Cr.) | 1,781.28 | 1,292.64 | 1,339.46 |
Peer Comparison
| Company | P/B Ratio | P/E Ratio | RONW (%) | Net Worth (₹ Cr.) |
|---|
Subscription Details
Daily Bids Status
| Category | Day 1 | Day 2 | Day 3 |
|---|---|---|---|
| QIB | 1.37x | 1.56x | 1.66x |
| NII | 4.37x | 19.15x | 22x |
| S-HNI | 5.18x | 20.05x | 21.99x |
| B-HNI | 3.97x | 18.7x | 22x |
| RII | 7.39x | 18.67x | 20.06x |
| EMP | 6.71x | 15.59x | 16.75x |
| Total | 3.29x | 9.48x | 10.56x |
Overall Subscription Statistics
| Category | Shares Offered | Shares Bid | Bid Amount (₹ Cr) |
|---|---|---|---|
| QIB | 5,52,66,991 | 9,15,76,490 | 943.24 |
| NII | 2,76,33,495 | 60,78,23,470 | 6,260.58 |
| Small NII | 92,11,165 | 20,25,18,600 | 2,085.94 |
| Big NII | 1,84,22,330 | 40,53,04,870 | 4,174.64 |
| RII | 1,84,22,330 | 36,94,70,875 | 3,805.55 |
| EMP | 2,42,718 | 40,66,670 | 41.89 |
| Total | 10,15,65,534 | 1,07,29,37,505 | 11,051.26 |
Company Details
- Urban Co. Ltd.
- Unit No. 8, Ground Floor, Rectangle 1, D-4 Saket District Centre, Delhi, New Delhi-110017
- +91 124 405 8254
- cs@urbancompany.com
- https://www.urbancompany.com/
Registrar Details
- MUFG Intime India Pvt.Ltd.
- +91-22-4918 6270
- urbancompany.ipo@in.mpms.mufg.com
- https://linkintime.co.in/Initial_Offer/public-issues.html