BlueStone Jewellery IPO
ListedMainboardOpens 11 August 2025Closes 13 August 2025
Bluestone Jewellery & Lifestyle Ltd is a digital-first omni-channel jewellery brand in India, offering contemporary lifestyle diamond, gold, platinum, and studded jewellery under its own brand name, 'BlueStone'. The…
Bluestone Jewellery & Lifestyle Ltd is a digital-first omni-channel jewellery brand in India, offering contemporary lifestyle diamond, gold, platinum, and studded jewellery under its own brand name, 'BlueStone'. The company sells products through its website, mobile app, and a network of physical stores. As of March 31, 2025, it had a strong pan-India presence with 275 stores across 117 cities and 26 states, with 200 being company-owned and 75 being franchisee stores. The company serves over 12,600 PIN codes and has a diverse product portfolio of 91 products with over 7,400 design collections. BlueStone has three manufacturing facilities in Mumbai, Jaipur, and Surat, and an in-house team of 23 designers. The company is the second-largest digital-first omni-channel jewellery brand in India.
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Key ratios
As per RHP / filingsTimeline
IPO Opens
11 Aug 2025
IPO Closes
13 Aug 2025
Allotment
14 Aug 2025
Listing
19 Aug 2025
IPO Timeline & Listing Details
| Event | Date |
|---|---|
| IPO Open Date | 11 August 2025 |
| IPO Close Date | 13 August 2025 |
| Allotment Date | 14 August 2025 |
| Listing Date | 19 August 2025 |
Investment Categories
| Category | Lots | Amount |
|---|---|---|
Retail (Min) | 1 | ₹14,993 |
Retail (Max)Just less than ₹2,00,000 | 13 | ₹1,94,909 |
SHNI (Min)Just above ₹2,00,000 | 14 | ₹2,09,902 |
SHNI (Max)Below ₹10,00,000 | 66 | ₹9,89,538 |
BHNIAbove ₹10,00,000 | 67 | ₹10,04,531 |
IPO Objectives
- Funding our working capital requirements.
- General Corporate Purposes.
Strengths
- The company is a leading digital-first jewelry brand in India, successfully combining a strong online presence with a growing network of 275 physical stores across many cities.
- They have a large collection of over 7,400 unique designs created by their own team, which has helped them build strong brand loyalty and customer trust.
- With their own technology and manufacturing units, they have full control over the process, ensuring product quality and efficient production.
- Their presence in big cities (Tier-I) as well as smaller ones (Tier-II and III) allows them to reach a wide variety of customers all over India.
- Despite not being profitable yet, the company shows strong growth, with a 40% increase in revenue between FY24 and FY25, which proves their brand is popular and in demand.
Weaknesses
- A major concern is that the company has been consistently losing money for the last three years, which raises questions about its long-term financial health and profitability.
- The business needs a lot of cash to run, with a big chunk of the IPO money (₹750 crore) being used just for daily operations, suggesting a potential cash flow problem.
- They face very tough competition from both traditional jewelry shops and other online brands, which can force them to lower their prices and hurt their profits.
- Because they rely on imported gold and diamonds, their profits are at risk due to changes in global commodity prices and foreign currency exchange rates.
- The company has a high employee turnover rate (48.65% in FY24), which could make their operations less efficient and increase costs for hiring new people.
Financial Performance
| Period Ended | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|
| Assets (₹ Cr.) | 3,532.28 | 2,453.49 | 1,255.49 |
| Revenue (₹ Cr.) | 1,830.04 | 1,303.49 | 787.89 |
| PAT (₹ Cr.) | -221.84 | -142.24 | -167.24 |
| Net Worth (₹ Cr.) | 0 | 0 | 0 |
Peer Comparison
| Company | P/B Ratio | P/E Ratio | RONW (%) | Net Worth (₹ Cr.) |
|---|---|---|---|---|
| BlueStone Jewellery | 0 | -6.48 | -25.33% | 0 |
| Titan Company | 26.43 | 82.75 | 28.71% | 11,624 |
| Kalyan Jewellers India | 11.33 | 68 | 14.88% | 4,186 |
Subscription Details
Daily Bids Status
| Category | Day 1 | Day 2 | Day 3 |
|---|---|---|---|
| QIB | 0.57x | 0.84x | 4.25x |
| NII | 0.04x | 0.23x | 0.57x |
| S-HNI | 0.06x | 0.11x | 0.33x |
| B-HNI | 0.03x | 0.29x | 0.68x |
| RII | 0.39x | 0.75x | 1.37x |
| Total | 0.39x | 0.66x | 2.72x |
Overall Subscription Statistics
| Category | Shares Offered | Shares Bid | Bid Amount (₹ Cr) |
|---|---|---|---|
| QIB | 89,39,939 | 3,79,61,783 | 1,962.62 |
| NII | 44,69,970 | 25,30,105 | 130.81 |
| Small NII | 14,89,990 | 4,97,292 | 25.71 |
| Big NII | 29,79,980 | 20,32,813 | 105.1 |
| RII | 29,79,980 | 40,88,188 | 211.36 |
| Total | 1,63,89,889 | 4,45,80,076 | 2,304.79 |
Company Details
- BlueStone Jewellery & Lifestyle Ltd.
- Site No. 89/2, Lava Kusha Arcade, Munnekolal Village, Outer Ring Road, Marathahalli, Bangalore Urban, Karnataka-560037
- +91 22 4515 2729
- investor.relations@bluestone.com
- https://www.bluestone.com/
Registrar Details
- Kfin Technologies Limited
- 04067162222, 04079611000
- bluestone.ipo@kfintech.com
- https://kosmic.kfintech.com/ipostatus/
Frequently Asked Questions
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Sources
We match BlueStone Jewellery IPO IPO numbers with official sources. For final dates and allotment results, double-check the registrar or exchange.
- SEBIRules for IPO allotment and disclosures in India
- NSEExchange notices, bidding data, and listing updates
- BSEExchange notices and IPO allotment check tools
- RHP / Offer DocumentCheck the company RHP on NSE/BSE or the IPO detail page
- Kfin Technologies LimitedOfficial site to check allotment status for this IPO
Also read our Editorial Policy, How GMP is calculated, How allotment chances work, and IPO fund allocation.
Reviewed by
Dinesh Agrawal · Lead IPO Analyst
15+ years in Indian markets and IPO research. He reviews IPO dates and key details before they go live.