BlueStone Jewellery IPO: Check IPO Date, Live Subscription and Key Details
Bluestone Jewellery & Lifestyle Ltd is a digital-first omni-channel jewellery brand in India, offering contemporary lifestyle diamond, gold, platinum, and studded jewellery under its own brand name, 'BlueStone'. The company sells products through its website, mobile app, and a network of physical stores. As of March 31, 2025, it had a strong pan-India presence with 275 stores across 117 cities and 26 states, with 200 being company-owned and 75 being franchisee stores. The company serves over 12,600 PIN codes and has a diverse product portfolio of 91 products with over 7,400 design collections. BlueStone has three manufacturing facilities in Mumbai, Jaipur, and Surat, and an in-house team of 23 designers. The company is the second-largest digital-first omni-channel jewellery brand in India.
Price Range
₹492.00-517.00
Issue Size
1,540.65
Lot Size
29 shares
IPO Type
Mainboard
GMP
₹2(+0.39%)
Est. Listing Price
₹519
Invisible
-
Invisible
-
Key Metrics
Check Live GMP
Face Value
₹1
EPS
-79.74
P/E Ratio
-6.48
RoNW
-24.45%
ROE
-25.33%
Debt to Equity
0.83
Timeline
IPO Opens
11 Aug
IPO Closes
13 Aug
Allotment
14 Aug
Listing
19 Aug
IPO Timeline & Listing Details
| Event | Date | Details |
|---|---|---|
| IPO Open Date | 11 August 2025 | Subscription starts |
| IPO Close Date | 13 August 2025 | Subscription ends |
| Allotment Date | 14 August 2025 | Allotment |
| Listing Date | 19 August 2025 | Listing |
Investment Categories
| Category | Lots | Amount |
|---|---|---|
Retail (Min) | 1 | ₹14,993 |
Retail (Max)Just less than ₹2,00,000 | 13 | ₹1,94,909 |
SHNI (Min)Just above ₹2,00,000 | 14 | ₹2,09,902 |
SHNI (Max)Below ₹10,00,000 | 66 | ₹9,89,538 |
BHNIAbove ₹10,00,000 | 67 | ₹10,04,531 |
IPO Objectives
- Funding our working capital requirements.
- General Corporate Purposes.
Strengths
- The company is a leading digital-first jewelry brand in India, successfully combining a strong online presence with a growing network of 275 physical stores across many cities.
- They have a large collection of over 7,400 unique designs created by their own team, which has helped them build strong brand loyalty and customer trust.
- With their own technology and manufacturing units, they have full control over the process, ensuring product quality and efficient production.
- Their presence in big cities (Tier-I) as well as smaller ones (Tier-II and III) allows them to reach a wide variety of customers all over India.
- Despite not being profitable yet, the company shows strong growth, with a 40% increase in revenue between FY24 and FY25, which proves their brand is popular and in demand.
Weaknesses
- A major concern is that the company has been consistently losing money for the last three years, which raises questions about its long-term financial health and profitability.
- The business needs a lot of cash to run, with a big chunk of the IPO money (₹750 crore) being used just for daily operations, suggesting a potential cash flow problem.
- They face very tough competition from both traditional jewelry shops and other online brands, which can force them to lower their prices and hurt their profits.
- Because they rely on imported gold and diamonds, their profits are at risk due to changes in global commodity prices and foreign currency exchange rates.
- The company has a high employee turnover rate (48.65% in FY24), which could make their operations less efficient and increase costs for hiring new people.
Financial Performance
| Period Ended | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|
| Assets (₹ Cr.) | 3,532.28 | 2,453.49 | 1,255.49 |
| Revenue (₹ Cr.) | 1,830.04 | 1,303.49 | 787.89 |
| PAT (₹ Cr.) | -221.84 | -142.24 | -167.24 |
| Net Worth (₹ Cr.) | 0 | 0 | 0 |
Peer Comparison
| Company | P/B Ratio | P/E Ratio | RONW (%) | Net Worth (₹ Cr.) |
|---|---|---|---|---|
| BlueStone Jewellery | 0 | -6.48 | -25.33% | 0 |
| Titan Company | 26.43 | 82.75 | 28.71% | 11,624 |
| Kalyan Jewellers India | 11.33 | 68 | 14.88% | 4,186 |
Subscription Details
Daily Bids Status
| Category | Day 1 | Day 2 | Day 3 |
|---|---|---|---|
| QIB | 0.57x | 0.84x | 4.25x |
| NII | 0.04x | 0.23x | 0.57x |
| S-HNI | 0.06x | 0.11x | 0.33x |
| B-HNI | 0.03x | 0.29x | 0.68x |
| RII | 0.39x | 0.75x | 1.37x |
| Total | 0.39x | 0.66x | 2.72x |
Overall Subscription Statistics
| Category | Shares Offered | Shares Bid | Bid Amount (₹ Cr) |
|---|---|---|---|
| QIB | 89,39,939 | 3,79,61,783 | 1,962.62 |
| NII | 44,69,970 | 25,30,105 | 130.81 |
| Small NII | 14,89,990 | 4,97,292 | 25.71 |
| Big NII | 29,79,980 | 20,32,813 | 105.1 |
| RII | 29,79,980 | 40,88,188 | 211.36 |
| Total | 1,63,89,889 | 4,45,80,076 | 2,304.79 |
Company Details
- BlueStone Jewellery & Lifestyle Ltd.
- Site No. 89/2, Lava Kusha Arcade, Munnekolal Village, Outer Ring Road, Marathahalli, Bangalore Urban, Karnataka-560037
- +91 22 4515 2729
- investor.relations@bluestone.com
- https://www.bluestone.com/
Registrar Details
- Kfin Technologies Limited
- 04067162222, 04079611000
- bluestone.ipo@kfintech.com
- https://kosmic.kfintech.com/ipostatus/