BlueStone Jewellery IPO GMP - Live Grey Market Premium

Bluestone Jewellery & Lifestyle Ltd is a digital-first omni-channel jewellery brand in India, offering contemporary lifestyle diamond, gold, platinum, and studded jewellery under its own brand name, 'BlueStone'. The company sells products through its website, mobile app, and a network of physical stores. As of March 31, 2025, it had a strong pan-India presence with 275 stores across 117 cities and 26 states, with 200 being company-owned and 75 being franchisee stores. The company serves over 12,600 PIN codes and has a diverse product portfolio of 91 products with over 7,400 design collections. BlueStone has three manufacturing facilities in Mumbai, Jaipur, and Surat, and an in-house team of 23 designers. The company is the second-largest digital-first omni-channel jewellery brand in India.