
Knack Packaging IPO: Check IPO Date, Live Subscription and Key Details
Crazy Snacks Limited, incorporated in 1995, is an established packaged food and commercial bakery manufacturer primarily serving consumer markets across Northern India. The company designs, bakes, and distributes a comprehensive portfolio of over 140 fast-moving consumer items including specialized rusks, cookies, sliced breads, buns, cream cakes, namkeens, potato sticks, and chips. Operating under a multi-tier pricing strategy designed to capture mass and premium brackets, the enterprise fields three specialized brands: 'Crazy' (value snacks), 'Bity' (mid-to-premium cakes and breads), and 'Baked Gold' (premium cookies and specialized rusks). Its deep regional logistics engine is anchored by two production plants, 999 active distributors, and a dedicated transport fleet.
Key Metrics
Check Live GMPGMPTimeline
IPO Opens
1 Jul
IPO Closes
3 Jul
Allotment
6 Jul
Listing
8 Jul
IPO Timeline & Listing Details
| Event | Date | Details |
|---|---|---|
| IPO Open Date | 1 July 2026 | Subscription starts |
| IPO Close Date | 3 July 2026 | Subscription ends |
| Allotment Date | 6 July 2026 | Allotment |
| Listing Date | 8 July 2026 | Listing |
Investment Categories
| Category | Lots | Amount |
|---|---|---|
Retail (Min) | 1 | ₹14,960 |
Retail (Max)Just less than ₹2,00,000 | 13 | ₹1,94,480 |
SHNI (Min)Just above ₹2,00,000 | 14 | ₹2,09,440 |
SHNI (Max)Below ₹10,00,000 | 66 | ₹9,87,360 |
BHNIAbove ₹10,00,000 | 67 | ₹10,02,320 |
IPO Reservation Details
| Category | Reservation |
|---|---|
| QIB (Qualified Institutional Buyer) | 1.01% |
| NII (Non-Institutional Investor) | 49.33% |
| SHNI (Small Non-Institutional Investor) | 15.61% |
| BHNI (Big Non-Institutional Investor) | 31.22% |
| Retail | 49.66% |
| Market Maker | 5.04% |
| Total | 100.00% |
IPO Objectives
- Funding vital capital expenditure requirements towards the purchase of machinery, technical processing equipment, and general infrastructure enhancement in the existing manufacturing facility (₹9.92 Cr).
- Repayment and/or pre-payment, in part or full, of certain outstanding borrowings and credit facilities availed by the Company (₹5.71 Cr).
- General Corporate Purposes.
Strengths
- The company commands a Vast Portfolio & Pricing Layout, utilizing an expansive catalog of over 140 SKUs structured intentionally across all price segments (from ₹2 to ₹150) to optimize mass-market capture.
- It benefits from Deep Consumer Brand Recall, leveraging over three decades of reliable local operating history since 1995 to build strong household affinity under three regional sub-brands.
- The business operates a Robust Local Supply Engine, controlling a deep-tier distribution network consisting of 999 dedicated rural and urban distributors supported by an in-house transport vehicle logistics fleet.
- The firm focuses on Productive Capital Allocation, dedicating over 60% of fresh public capital proceeds directly into asset-building machinery acquisitions to expand its high-margin premium lines.
Weaknesses
- The firm faces a Severe Geographic Concentration Risk, being intensely bound to a highly localized market pocket, with Uttar Pradesh and Bihar driving a massive 97% of total corporate revenues.
- It shows a Visible Top-line Growth Deceleration, with annual consolidated revenues revealing near-term structural friction, sliding from a peak of ₹129.08 Cr in FY24 down to ₹111.63 Cr across full FY25.
- The company carries an Aggressive Balance Sheet Debt Load, managing substantial debt-servicing exposure with total outstanding borrowings scaling up to ₹69.91 Crores against an equity base of ₹42.82 Cr, leading to an elevated leverage layer of 1.63.
- The issue is met with a Frozen Unofficial Gray Market Sentiment, where parallel unlisted market indicators reflect minimal premium demand, tracking completely flat with a premium quote of ₹0.
Financial Performance
| Period Ended | 31 Dec 2025 (9M) | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|---|
| Assets (₹ Cr.) | 121.61 | 109.82 | 85.9 | 88.61 |
| Revenue (₹ Cr.) | 87.56 | 111.63 | 129.08 | 89.17 |
| PAT (₹ Cr.) | 6 | 6.33 | 5.32 | 3.54 |
| Net Worth (₹ Cr.) | 42.82 | 36.82 | 31.25 | 26.43 |
Peer Comparison
| Company | P/B Ratio | P/E Ratio | RONW (%) | Net Worth (₹ Cr.) |
|---|---|---|---|---|
| Crazy Snacks Limited | 5.52 | 18.33 | 35.75% | 308.19 |
| Annapurna Swadisht | 0.86 | 9.02 | 9.19% | 137 |
| Anjani Foods Ltd | 2.85 | 100.29 | 6.66% | 4.12 |
Subscription Details
Daily Bids Status
| Category | Day 1 | Day 2 | Day 3 |
|---|---|---|---|
| QIB | 3.27x | 3.61x | 160.22x |
| NII | 5.13x | 20.16x | 146.64x |
| S-HNI | 3.86x | 17.97x | 112.09x |
| B-HNI | 5.77x | 21.25x | 163.91x |
| RII | 1.38x | 4.46x | 21.09x |
| EMP | 2.21x | 4.01x | 9.84x |
| Total | 2.72x | 7.56x | 87.17x |
Overall Subscription Statistics
| Category | Shares Offered | Shares Bid | Bid Amount (₹ Cr) |
|---|---|---|---|
| QIB | 51,40,948 | 82,37,07,192 | 14,003.02 |
| NII | 38,58,461 | 56,57,92,040 | 9,618.46 |
| Small NII | 12,86,154 | 14,41,69,080 | 2,450.87 |
| Big NII | 25,72,307 | 42,16,22,960 | 7,167.59 |
| RII | 90,03,075 | 18,98,75,840 | 3,227.89 |
| EMP | 1,29,870 | 12,77,936 | 21.72 |
| Total | 1,81,32,354 | 1,58,06,53,008 | 26,871.1 |
Company Details
- Crazy Snacks Ltd.
- F-766 & F-766 A, Road No. 1-D, Vishwakarma Industrial Area, Jaipur, Rajasthan, 302013
- +91 1414107978
- cs@claysnacksindia.com
- http://www.crazysnacks.co.in/
Registrar Details
- Kfin Technologies Ltd.
- 04067162222, 04079611000
- crazysnacks.ipo@kfintech.com
- https://ipostatus.kfintech.com/