Luxury Time SME: Check IPO Date, Live Subscription and Key Details
Luxury Time Ltd. is a leading distributor, marketer, retailer, and service provider for Swiss luxury watches in India, operating across the entire value chain. The company is the authorized distributor for brands like TAG Heuer, Zenith, Bomberg, and Exaequo. It operates through B2B distribution, exclusive mono-brand boutiques (D2C), e-commerce, and specialized after-sales service centers across India. Luxury Time also holds distribution rights for specialized watch service tools and machinery.
Price Range
₹78.0 - ₹82.0
Issue Size
₹18.74 Cr
Lot Size
1,600 shares
IPO Type
BSE SME
GMP
₹99(+120.73%)
Est. Listing Price
₹181
Estimate Profit
₹3,16,800
Retail Portion
31.86%
Key Metrics
Check Live GMPGMPFace Value
₹10
EPS
5.08
P/E Ratio
16.15
RoNW
22.49%
ROE
22.49%
Debt to Equity
0.08
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Timeline
IPO Opens
4 Dec
IPO Closes
8 Dec
Allotment
9 Dec
Listing
11 Dec
IPO Timeline & Listing Details
| Event | Date | Details |
|---|---|---|
| IPO Open Date | 4 December 2025 | Subscription starts |
| IPO Close Date | 8 December 2025 | Subscription ends |
| Allotment Date | 9 December 2025 | Allotment |
| Listing Date | 11 December 2025 | Listing |
Investment Categories
| Category | Lots | Amount |
|---|---|---|
Individual | 2 | ₹2,62,400 |
SHNI (Min) | 3 | ₹3,93,600 |
SHNI (Max) | 7 | ₹9,18,400 |
BHNIAbove ₹10,00,000 | 8 | ₹10,49,600 |
IPO Reservation Details
| Category | Reservation |
|---|---|
| QIB (Qualified Institutional Buyer) | 45.03% |
| NII (Non-Institutional Investor) | 13.73% |
| SHNI (Small Non-Institutional Investor) | 4.62% |
| BHNI (Big Non-Institutional Investor) | 9.10% |
| Retail | 31.86% |
| Market Maker | 9.38% |
| Total | 100.00% |
IPO Objectives
- Funding capital expenditure towards setting-up of 04 New Retail Stores (₹2.82 Cr).
- Funding working capital requirements (₹9.00 Cr).
- General Corporate Purpose.
Strengths
- The company has an Established Presence in the Indian Luxury Watch Market, benefiting from long-term collaborations with global brands like TAG Heuer and Zenith.
- It operates a Wide and Growing Retail and Distribution Network, including both mono-brand and multi-brand stores, covering over 70 retail points.
- The business maintains a Comprehensive After-Sales Service Ecosystem with company-owned and authorized centers, supporting long-term customer relationships.
- It shows strong financial growth, with Profit After Tax (PAT) rising by 114% between FY24 and FY25, indicating increasing operational efficiency.
- The company maintains Excellent profitability metrics with an RoCE of 30.41% and a low debt-to-equity ratio of 0.08 in FY25.
Weaknesses
- There is High reliance on foreign brand partnerships; non-renewal of distribution or service agreements for key brands could severely impact revenue.
- The luxury watch market is highly sensitive to economic downturns and fluctuations in discretionary spending.
- Operations are Working capital intensive, with a significant amount of cash tied up in inventory and receivables.
- The company faces High competition from other authorized and gray market distributors in the luxury watch segment.
- The IPO includes an Offer for Sale (OFS) component, which reduces the total fresh capital available for the company's direct growth and expansion.
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Financial Performance
| Period Ended | 30 Sep 2025 | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|---|
| Assets (₹ Cr.) | 29.87 | 30.12 | 25.53 | 22.12 |
| Revenue (₹ Cr.) | 24.91 | 60.78 | 50.59 | 52.86 |
| PAT (₹ Cr.) | 2.01 | 4.29 | 2.01 | 2.58 |
| Net Worth (₹ Cr.) | 20.87 | 18.86 | 13.31 | 11.3 |
Peer Comparison
| Company | P/B Ratio | P/E Ratio | RONW (%) | Net Worth (₹ Cr.) |
|---|---|---|---|---|
| Luxury Time | 2.83 | 16.15 | 22.49% | 20.87 |
| Ethos Limited | 5.82 | 87.85 | 6.63% | 982 |
Subscription Details
Daily Bids Status
| Category | Day 1 | Day 2 | Day 3 |
|---|---|---|---|
| QIB | 0x | 0.01x | 205.58x |
| NII | 10.99x | 73.88x | 676.57x |
| S-HNI | 13.35x | 92.98x | 626.53x |
| B-HNI | 9.8x | 64.18x | 701.97x |
| RII | 24.32x | 139.59x | 857.41x |
| Total | 14.56x | 85.9x | 633.88x |
Overall Subscription Statistics
| Category | Shares Offered | Shares Bid | Bid Amount (₹ Cr) |
|---|---|---|---|
| QIB | 4,11,200 | 8,45,32,800 | 693.17 |
| NII | 3,13,600 | 21,21,71,200 | 1,739.8 |
| Small NII | 1,05,600 | 6,61,61,600 | 542.53 |
| Big NII | 2,08,000 | 14,60,09,600 | 1,197.28 |
| RII | 7,28,000 | 62,41,92,000 | 5,118.37 |
| Total | 14,52,800 | 92,08,96,000 | 7,551.35 |
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Company Details
- Luxury Time Ltd.
- 713, Pearls Omaxe Building, Tower- 2, Wazirpur, Netaji Subhash Place, Delhi, -110034
- +91 011-49060989
- info@luxurytimeindia.com
- http://www.luxurytimeindia.com/
Registrar Details
- MAS Services Ltd.
- (011) 2610 4142
- ipo@masserv.com
- https://www.masserv.com/opt.asp
Frequently Asked Questions
Which luxury watch brands is Luxury Time the authorized distributor for in India?
Luxury Time is the authorized distributor for Swiss luxury watch brands including TAG Heuer, Zenith, Bomberg, and Exaequo in India.
When will the Luxury Time IPO open and close for subscription?
The Luxury Time SME IPO opens for subscription on December 4, 2025, and closes on December 8, 2025.
What are the main business segments of Luxury Time?
The business operates across five key areas: Watch Distribution (B2B), Direct-to-Consumer & E-commerce, After-Sales Services, Branding/Marketing Support, and Tools & Machinery Distribution.
What is the IPO price band and listing exchange?
The price band is ₹78.00 to ₹82.00 per share, and the tentative listing date on the BSE SME is December 11, 2025.
How extensive is Luxury Time's retail and service network?
The company operates over 70 retail points across major Indian cities and runs two company-owned service centers (Mumbai and Delhi), plus 20+ authorized/dealer-operated centers.
What are the key financial strengths of Luxury Time?
Luxury Time has shown strong profitability with PAT rising by 114% in FY25 and a high RoCE of 30.41% on its operations, supported by a low debt-to-equity ratio of 0.08.
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