Purple Style Labs IPO
UpcomingMainboardOpens 31 August 2026Closes 2 September 2026
Incorporated in 2015, Purple Style Labs Limited is a luxury fashion and designer wear omni-channel retailer in India operating under the flagship brand 'Pernia's Pop-Up Shop'. The company bridges Indian luxury designers…
Incorporated in 2015, Purple Style Labs Limited is a luxury fashion and designer wear omni-channel retailer in India operating under the flagship brand 'Pernia's Pop-Up Shop'. The company bridges Indian luxury designers with global luxury consumers through a multi-channel ecosystem comprising an online global platform and physical Large Format Experience Centers ('Pernia's Pop-Up Studio'). As of March 31, 2026, the company offers luxury apparel, couture, jewelry, and accessories sourced from over 1,109 Active Designer Brands (such as Seema Gujral, Amit Aggarwal, and Rohit Gandhi & Rahul Khanna) across 14 Experience Centers located in key Indian cities (Mumbai, Delhi, Hyderabad, Ahmedabad, Bengaluru, Kolkata, Chennai, Surat, Indore) as well as international flagships in London (UK) and New York (USA).
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Key ratios
As per RHP / filingsTimeline
IPO Opens
31 Aug
IPO Closes
2 Sept
Allotment
3 Sept
Listing
7 Sept
IPO Timeline & Listing Details
| Event | Date |
|---|---|
| IPO Open Date | 31 August 2026 |
| IPO Close Date | 2 September 2026 |
| Allotment Date | 3 September 2026 |
| Listing Date | 7 September 2026 |
Investment Categories
| Category | Lots | Amount |
|---|---|---|
Retail (Min) | 1 | ₹14,950 |
Retail (Max)Just less than ₹2,00,000 | 13 | ₹1,94,350 |
SHNI (Min)Just above ₹2,00,000 | 14 | ₹2,09,300 |
SHNI (Max)Below ₹10,00,000 | 66 | ₹9,86,700 |
BHNIAbove ₹10,00,000 | 67 | ₹10,01,650 |
IPO Reservation Details
| Category | Reservation |
|---|---|
| QIB (Qualified Institutional Buyer) | 75.00% |
| NII (Non-Institutional Investor) | 15.00% |
| SHNI (Small Non-Institutional Investor) | 5.00% |
| BHNI (Big Non-Institutional Investor) | 10.00% |
| Retail | 10.00% |
| Total | 100.00% |
IPO Objectives
- Investment in wholly owned Subsidiary, PSL Retail Private Limited, for expenditure towards lease liabilities of Experience Centers and back-end offices in India.
- Funding towards sales and marketing expenses to be incurred by our Company.
- General Corporate Purposes.
Strengths
- Leading omni-channel platform in India's luxury and designer occasion wear market, anchored by the recognized 'Pernia's Pop-Up Shop' brand.
- Curated multi-designer portfolio representing over 1,100 Active Designer Brands across luxury couture, pret, and accessories.
- Strong omni-channel footprint featuring Large Format Experience Centers in key Indian metropolitan hubs and flagship global locations in London and New York.
- Rapidly growing Average Order Value (PPUS AOV of ₹75,505 in FY26, up 34.57% YoY) driven by premium customer cohorts and high repeat transaction rates.
Weaknesses
- History of recurring net losses (-₹285.40 Cr in FY26 and -₹188.38 Cr in FY25) leading to a negative net worth of -₹52.28 Cr as of March 31, 2026.
- Heavy revenue concentration in the womenswear category, which accounted for 77.70% of Total PPUS GMV in FY26.
- Substantial fixed operating and lease liabilities associated with prime physical retail locations (annual rent expense of ₹84.78 Cr in FY26).
- Absence of long-term exclusive supply agreements with third-party designer brands, exposing the platform to potential vendor attrition or disintermediation.
Financial Performance
| Period Ended | 31 Mar 2026 | 31 Mar 2025 | 31 Mar 2024 |
|---|---|---|---|
| Assets (₹ Cr.) | 829.6 | 497.05 | 458.39 |
| Revenue (₹ Cr.) | 557.84 | 489.91 | 504.37 |
| PAT (₹ Cr.) | -285.4 | -188.38 | -47.71 |
| Net Worth (₹ Cr.) | -52.28 | 117.5 | 39.51 |
Peer Comparison
| Company | P/B Ratio | P/E Ratio | RONW (%) | Net Worth (₹ Cr.) |
|---|---|---|---|---|
| Purple Style Labs | 7.33 | -16.13 | -875.2% | -52.28 |
Subscription Details
No daily bids available.
No subscription statistics available.
Company Details
- Purple Style Labs Limited
- CTS No. 1081, Plot no. 110, TPS Village, Service Road, Western Express Highway, Vile Parle East, Mumbai 400 057, Maharashtra, India
- +91 22 5033 3600
- investor.relations@purplestylelabs.com
- https://www.purplestylelabs.com/
Registrar Details
- KFin Technologies Limited
- +91 40 6716 2222
- purplestyle.ipo@kfintech.com
- https://www.kfintech.com/
Frequently Asked Questions
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Purple Style Labs IPO News & Updates
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Purple Style Labs IPO IPO Pages
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Purple Style Labs IPO Details
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Purple Style Labs IPO GMP
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Purple Style Labs IPO Allotment
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Sources
We match Purple Style Labs IPO IPO numbers with official sources. For final dates and allotment results, double-check the registrar or exchange.
- SEBIRules for IPO allotment and disclosures in India
- NSEExchange notices, bidding data, and listing updates
- BSEExchange notices and IPO allotment check tools
- RHP / Offer DocumentCheck the company RHP on NSE/BSE or the IPO detail page
- KFin Technologies LimitedOfficial site to check allotment status for this IPO
Also read our Editorial Policy, How GMP is calculated, How allotment chances work, and IPO fund allocation.
Reviewed by
Dinesh Agrawal · Lead IPO Analyst
15+ years in Indian markets and IPO research. He reviews IPO dates and key details before they go live.