Simca Advertising SME IPO
ListedNSE SMEOpens 8 May 2026Closes 12 May 2026
Simca Advertising Limited, incorporated in 2022, is an advertising and media agency specializing in Out-of-Home (OOH) advertising with a dominant presence in Mumbai and Maharashtra. The company manages over 100 media…
Simca Advertising Limited, incorporated in 2022, is an advertising and media agency specializing in Out-of-Home (OOH) advertising with a dominant presence in Mumbai and Maharashtra. The company manages over 100 media assets, including hoardings, gantries, kiosks, and bus panels across major junctions and commercial hubs. Simca is strategically pivoting toward Digital Out-of-Home (DOOH) media, utilizing LED screens and data-driven media plans to provide high-visibility, cost-effective branding solutions for clients across the real estate, entertainment, and government sectors.
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Key ratios
As per RHP / filingsTimeline
IPO Opens
8 May
IPO Closes
12 May
Allotment
13 May
Listing
15 May
IPO Timeline & Listing Details
| Event | Date |
|---|---|
| IPO Open Date | 8 May 2026 |
| IPO Close Date | 12 May 2026 |
| Allotment Date | 13 May 2026 |
| Listing Date | 15 May 2026 |
Investment Categories
| Category | Lots | Amount |
|---|---|---|
Individual | 2 | ₹2,19,600 |
SHNI (Min) | 3 | ₹3,29,400 |
SHNI (Max) | 9 | ₹9,88,200 |
BHNIAbove ₹10,00,000 | 10 | ₹10,98,000 |
IPO Reservation Details
| Category | Reservation |
|---|---|
| QIB (Qualified Institutional Buyer) | 30.77% |
| NII (Non-Institutional Investor) | 34.18% |
| SHNI (Small Non-Institutional Investor) | 10.82% |
| BHNI (Big Non-Institutional Investor) | 21.64% |
| Retail | 35.05% |
| Market Maker | 5.01% |
| Total | 100.00% |
IPO Objectives
- Purchase and installation of LED ('Light-emitting diode') screens to expand the digital advertising portfolio (₹12.72 Cr).
- Funding for strategic collaboration with Capital World Media Services (CWM) for the monetization of 20 LED screens (₹5.00 Cr).
- Funding incremental working capital requirements (₹23.50 Cr).
- General corporate purposes.
Strengths
- The company manages a Prime Inventory of over 100 high-traffic OOH media assets, strategically concentrated in the Mumbai Metropolitan Region (MMR).
- It is executing an Aggressive Shift to Digital (DOOH), expanding into high-margin LED screen segments to enable dynamic and interactive content delivery.
- The business exhibits Exceptional Financial Efficiency, boasting a massive RoCE of 76.57% and a nearly zero debt-to-equity ratio of 0.02.
- It maintains a Marquee Client Base, fostering strong long-term relationships with government agencies, real estate giants, and top-tier advertising firms.
- The firm is led by Experienced Management with significant technical and creative expertise, providing a competitive edge in campaign execution.
Weaknesses
- There is significant Geographic Concentration, with operations heavily centered in Mumbai and Maharashtra, making it vulnerable to regional policy shifts.
- The company faces High Competition in a fragmented market, competing directly with established national players like Bright Outdoor Media and local unorganized firms.
- The business has high Regulatory Sensitivity, as OOH advertising is subject to evolving municipal norms and strict hoarding safety regulations.
- It carries Limited Historical Track Record as a consolidated entity, having been incorporated only in 2022, which may affect investor long-term visibility.
Financial Performance
| Period Ended | 31 Dec 2025 (9M) | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|---|
| Assets (₹ Cr.) | 57.96 | 36.67 | 19.8 | 6.07 |
| Revenue (₹ Cr.) | 78.16 | 75.09 | 49.31 | 11.96 |
| PAT (₹ Cr.) | 10.68 | 9.98 | 5.78 | 1.57 |
| Net Worth (₹ Cr.) | 28.05 | 17.37 | 7.39 | 1.62 |
Peer Comparison
| Company | P/B Ratio | P/E Ratio | RONW (%) | Net Worth (₹ Cr.) |
|---|---|---|---|---|
| Simca Advertising Limited | 5.74 | 15.39 | 38.08% | 28.05 |
| Bright Outdoor Media Ltd | 5.34 | 45.19 | 11.59% | 164.55 |
Subscription Details
Daily Bids Status
| Category | Day 1 | Day 2 | Day 3 |
|---|---|---|---|
| QIB | 1.84x | 6.5x | 101.08x |
| NII | 0.52x | 3.05x | 81.54x |
| S-HNI | 0.17x | 2.69x | 60.22x |
| B-HNI | 0.69x | 3.22x | 92.2x |
| RII | 0.24x | 4.24x | 70.89x |
| Total | 0.65x | 4.19x | 80.87x |
Overall Subscription Statistics
| Category | Shares Offered | Shares Bid | Bid Amount (₹ Cr) |
|---|---|---|---|
| QIB | 4,87,800 | 4,93,05,000 | 902.28 |
| NII | 10,29,600 | 8,39,54,400 | 1,536.37 |
| Small NII | 3,43,200 | 2,06,65,800 | 378.18 |
| Big NII | 6,86,400 | 6,32,88,600 | 1,158.18 |
| RII | 10,56,000 | 7,48,59,600 | 1,369.93 |
| Total | 25,73,400 | 20,81,19,000 | 3,808.58 |
Company Details
- Simca Advertising Ltd.
- Bungalow No C-6, Swami Samarth Nagar, Roshanlal Nagar, 3rd Cross Lane, Andheri (W), Mumbai, Maharashtra, 400053
- 022 - 2633 5055
- investor@simcaadvertising.com
- https://simcaadvertising.com/
Registrar Details
- MUFG Intime India Pvt.Ltd.
- +91-22-4918 6270
- simca.smeipo@in.mpms.mufg.com
- https://in.mpms.mufg.com/
Frequently Asked Questions
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Simca Advertising SME IPO News & Updates
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Sources
We match Simca Advertising SME IPO IPO numbers with official sources. For final dates and allotment results, double-check the registrar or exchange.
- SEBIRules for IPO allotment and disclosures in India
- NSEExchange notices, bidding data, and listing updates
- BSEExchange notices and IPO allotment check tools
- RHP / Offer DocumentCheck the company RHP on NSE/BSE or the IPO detail page
- MUFG Intime India Pvt.Ltd.Official site to check allotment status for this IPO
Also read our Editorial Policy, How GMP is calculated, How allotment chances work, and IPO fund allocation.
Reviewed by
Dinesh Agrawal · Lead IPO Analyst
15+ years in Indian markets and IPO research. He reviews IPO dates and key details before they go live.